Paperback: 264 pages
Publisher: LAP LAMBERT Academic Publishing (March 29, 2016)
Product Dimensions: 5.9 x 0.6 x 8.7 inches
Format: PDF Text djvu book
This book “Marketing Management: Indian Rural Market Perspective’; has been published for those who wants to develop product and market for Indian rural market. It clearly explains the fundamentals of the subject and it designed to give insight to the reader with practical approach. Almost all the aspects of marketing management and rural marketing have been covered in this book. The rural customer has to be understood in terms of his level of ne...
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